About Threshold
Across the GCC, AI activity has moved faster than the structures meant to govern it. Institutions are deploying AI-assisted tools in clinical pathways, admissions, procurement, and public services. In most cases, no documented record exists of who is accountable when an AI-influenced decision produces a contested or consequential outcome.
Threshold was founded to close that gap. The firm does one thing: it gets an institution’s leadership team to a documented AI governance position in a single working session. Three outputs the institution owns outright. An AI Use Policy that defines what is approved, what is prohibited, and what requires escalation. An Accountability Map that assigns named individuals to named AI decisions. A Governance Brief written for a minister, a board, or a regulator.
Every engagement is anchored to the regulatory instruments a GCC institution actually operates under, not adapted from a Western governance template.
Threshold was founded by Mustafa Ali, who spent fourteen years at Gartner working directly with leadership at government entities, healthcare institutions, and universities across the UAE, Saudi Arabia, Qatar, Oman, and Bahrain on technology strategy and adoption.
The thesis behind Threshold comes directly from that work. AI adoption is a change in how an institution makes and owns decisions, not a technology it installs. He founded Threshold to do the part that consulting projects and software platforms leave undone: the documented position a leadership team can stand behind.
He holds an MSc in Business Psychology from Heriot-Watt University and is an ICF-certified coach.
Threshold works with government entities, healthcare institutions, and universities across the Gulf that need a documented governance position, not a multi-month consulting project.